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About Simrad

With a rich history spanning back to 1946, Simrad Yachting was born from the union of many distinguished pioneers in marine technology.

Marine Electronics for Powerboats and Sportfishing

Navico is currently the world's largest marine electronics company, and in addition to Simrad, is also the parent company to leading marine electronics brands Lowrance and B&G.

For over sixty years the name SIMRAD has meant one thing: rock solid, high performance marine electronics. It's a reputation that was earned the hard way, on commercial fishing vessels in the challenging waters of the North Atlantic.

Today we carry on this legacy, combining advanced technology with intuitive user-friendly designs. So whether your destination takes you around the harbour, or around the world, SIMRAD electronics will give you the confidence you need to make the most of your time on the water.

Our range covers recreational vessels of all sizes, from small runabouts and Sportfishing vessels up to luxury cruisers and superyachts. The Simrad Professional series offers equipment for search and rescue/patrol boats, work boats, commercial fishing boats, passenger vessels, super yachts and short sea/cargo vessels